Our solution is used for providing a complete detailed study to any organisation regarding its brand by using sentiment analysis to understand the negative and positive sentiment regarding the brand. This software uses contextual analysis to understand the environment in which the brand operates. After concluding if the brand name is used in negative sentiment, it provides remedial analysis on how to develop the brand. Further, these solutions are not only limited to social media presence but on various other platforms as well, on how a brand can perform better. The solution also provides strengthening measures to restructure the brand’s identity. Using our tools, firms can obtain qualitative and quantitative data that is required to assess brand health and obtain actionable insights regarding a brand’s online presence and its audience. Through digital brand analytics, organizations can obtain the input critical for informing and enhancing the digital marketing and communication strategies.